Successful Results with Commercial Voiceovers
Our initial Messages-on-Hold production at MusiconHold.com was hardly our first foray into audio production. Our broadcast professionals in the Filippi family-owned business were involved in radio before the MOH industry ever got off the ground. Radio and station management are in our DNA and that knowledge is vital to radio and commercial production.
MusiconHold.com continues to provide quality production value in radio spots, TV commercials, on-location video, and commercials for satellite, streaming, and online platforms. It’s no wonder customers turn to us for triumphant campaigns on the radio as well as TV and streaming platforms.
Making a promotion stand out takes a certain level of experience and we have the background you need to make an effective commercial. We can take an imaginative concept and build it to catch attention with a random radio audience. Our stellar voice artists are also broadcast veterans who draw listeners much more effectively than “house voices,” those smooth yet generic voices that tend to sound alike (or like AI voices). Even better, we’ve found that character impersonations of celebrities, actors, and politicians deliver even greater impact with a touch of humor!
Smart Scripting
Any successful ad campaign begins with a concept and scripting. Knowing your target audience and demographic helps determine where to broadcast and which stations are most likely to connect with that audience more directly.
After securing time slots and radio rotation, the writing begins. Our copywriters gather the vital elements of the promotion and develop an initial draft, geared to grab the ear and fit the desired time constraints. Writing for the voice is a specialized craft and we make the process easy for our customers!
This is also the time to select the voice (or voices) best suited to inspire action. Again, consider the potential impact of character impersonations. We make the copy fit how that character speaks naturally, delivering a more powerful impression. The overall production sounds authentic and catchy, and you can get an entertaining preview of celebrity voices with our demos at www.musiconhold.com.
Multimedia Popularity
Radio commercial production is certainly a specialty with MusiconHold.com, and it’s just one of many. If you are buying TV time, we can lend a hand with a quality soundtrack. Exploring options in social media advertising and YouTube? Check with us on any audio recording needs from web platforms to streaming and satellite.
Making it Memorable
Putting a commercial together is one thing. Making it memorable is the challenge. Whether reaching a random radio audience or making a connection with an online audience, it takes imagination and skill to get the most from a :20, :30, or :60 second spot. Timing can often be tricky, especially if the concept begins rambling or fails to make the most pertinent points clear. Our expertise makes commercials creative…and clear!
The formula itself is not a difficult one. There’s an initial “hook” at the beginning and a call-to-action at the end. In between, one to three key bullet points are conveyed to the listener/viewer. Experience in writing, voicing, and studio skill across the board makes the difference. Celebrity impersonations are again an effective way to grab attention, hold it, and inspire action that makes the campaign a success.
Those Memorable Voices
Do you sometimes feel as if the voices you hear on commercials all sound the same? Even without the introduction of AI voices, there are indeed many voices out there that do sound very much alike. They’re perfectly serviceable but not especially remarkable. The diverse selection of voices at MusiconHold.com gives you that emphatic sound with true broadcast delivery and the ability to breathe life into print. Give ‘em a preview at www.musiconhold.com.
Commercial Production and our Broad Portfolio
Those who use MusiconHold.com services in audio production know our portfolio, including Messages-on-Hold (MOH), Auto Attendant, and Interactive Voice Response (IVR) prompts for business phone systems. We can also help with Voice Mail greetings. Also in high demand? Overhead Music and Messaging (OHM) makes an impact for on-site usage. We’ve also begun offering Digital Signage to cross-promote in a more visual medium.
Explainer and eLearning Videos, and Narration voiceovers are additional specialties we offer. Dynamic voices in these longer styles of audio production keep listeners attentive and the approach to creating them is no problem for MusiconHold.com!
Adding Special Effects and the Best Music
When the radio drama War of the Worlds first played in 1938, Orson Welles’ masterful use of special effects had listeners believing that Earth had been attacked by Mars. It showed just how powerful radio/audio can be. Special effects can deliver profound appeal just as much today and we have a vast library of “SFX.”
Our music library is even deeper. Proprietary music at MusiconHold.com enhances advertisements, and the blend with special effects and our professional voice artists makes the final production polished and memorable. Demos are available at www.musiconhold.com.
Getting the Strongest ROI for your Ad Budget
MusiconHold.com is family owned and operated with a stellar background in broadcasting. Our knowledge of the craft and experience creating quality radio spots gives potential advertisers a strong advantage because we produce exceptional quality at rates unbeatable by agencies, stations, and other studios. Experience the benefits for yourself with copywriting, voicing, and final production included!
Give MusiconHold.com a Try!
For effective radio spots, TV commercial soundtracks, and creative ads via YouTube and streaming platforms, consult the experts at MusiconHold.com for the best guidance. If you’re using our production services with Messages-on-Hold, IVR prompts, Auto Attendant greetings, and/or Overhead Music and Messaging, you know we’ll make the process as convenient as possible.
Want to make the customer experience better with visual aids? Our latest rollout of Digital Signage is ideal for cross-promotions and relaying vital information on-site. Learn more and see how it can work with foot traffic at your location.
And don’t forget us for eLearning and Explainer videos along with narration voiceovers to get your message out there!
You can reach us at www.musiconhold.com or 1-630-552-9600 to get started today.